The updates you make through our site update the registry in realtime. However, this usually take 24-48 hours from the time of registry update to propagate around the web.
Why? Well, the changes you make have to propagate through the 'Main Root Servers' and all the webservers around the world. These servers have caching periods, which means they only refresh their information on your domains Zone File every so often. As an example, when you connect to your site, you're probably connecting through 10-15 other servers or gateways, e.g. your ISP's exchange, then a couple more hops between the various cities etc. Each one of these servers must contain the correct information, it only takes one link in the chain that thinks your domain points to the old record to delay your recent update. This also explains why some people may be able to view your update, but not others (it's possible their path to your server has been updated with the correct information).
Web with benefits:
Another benefit of registering multiple domains is the greater probability of being located on Search Engine listings. An interesting fact is that many Search Engines now feature region specific searches. You can perform a generic search, or you can select the 'Search Australia Only' option.
How the search works is simple; an 'Australian Only' search may prioritise addresses that end in '.au'; a 'New Zealand Only' search may prioritise addresses that end in '.nz'. To guarantee your website is listed and accessed by both regions you will need to have both domain names registered.
In contrast to the above, neither the '.au' nor the '.nz' domains will stand a chance of competing against the '.com', or rather the TLD name space, if someone submits a generic search with no regions specified.
If you currently conduct business in other countries, or one day plan to expand then we recommend securing your country specific domains now. |